---
document_id: APG-BRD-QR-001
title: "Appogee Kazmira LLC Brand Quick Reference"
version: 2.0
status: CURRENT
issued: 2026-08-03
supersedes: "Brand Standards v1.1 Corrected (2026-07-31), retired"
machine_readable: 07_Tokens/AKLLC_Brand-Tokens_v2.0.json
full_standard: Appogee_Kazmira_Brand_Standards_v2.0_2026-08-03.pdf
audience: "Any human or AI agent producing Appogee material"
---

# Appogee Kazmira LLC — Brand Quick Reference v2.0

One page. If you are producing anything Appogee-branded and have time to read only one file,
read this. The full standard is the PDF; the machine-readable form is
`07_Tokens/AKLLC_Brand-Tokens_v2.0.json`.

## Palette

| Token | HEX | Role | On white |
| --- | --- | --- | ---: |
| `appogee-navy` | `#0E3861` | Primary — headings, dark fields, logo mark | 11.95:1 |
| `summit-gold` | `#EFBD46` | Accent — CTAs, eyebrow labels, logo A field | 1.74:1 |
| `graphite-ink` | `#1A2530` | Body copy | 15.54:1 |
| `slate-blue` | `#3E6081` | Captions, table labels, secondary text | 6.57:1 |
| `accent-blue` | `#5696BE` | Charts, diagrams, large display only | 3.23:1 |
| `mist-grey` | `#F1F4F7` | Section bands, quiet surfaces | — |

`link-navy` `#1F4E77` is digital only, for hyperlinks on light backgrounds (8.70:1).

Balance: 60% white and mist, 20% navy, 12% ink and slate, 8% gold.

## Type

**Oswald** display — 600 for headlines, 500 for subheads and eyebrows. Never body copy.
**Inter** body — 400 body, 500 labels, 600 spec values. Tabular numerals for figure columns.
The **wordmark inside the logo is custom serif artwork** and is never retyped in any face.

Print: cover 44/46 · section 24/28 · subhead 16/20 · eyebrow 9/12 · body 10/15 · spec label 8/12 ·
spec value 11/14 · caption 8/11 · footer 7.5/11.
Screen: hero 64/68 · page 40/46 · section 30/36 · card 20/26 · eyebrow 13/16 · body 17/28 · small 14/22.

## Logo

Navy mark, gold A field. Four lockups: horizontal, stacked, open icon, contained icon.
Five approved colorways: full color, reverse (white + gold), reverse solid (all white),
one-color navy, one-color black.

Clear space is **1X** on every side, where X is the cap height of KAZMIRA LLC.
Minimum size: horizontal 1.50 in / 280 px · stacked 1.00 in / 180 px · icon 0.25 in / 32 px ·
contained icon 16 px.

## The five rules that get broken

1. **Gold never carries essential text on white.** 1.74:1. Put gold text on navy, where it is 6.85:1.
2. **Accent Blue is never body text.** 3.23:1. Permitted at 18pt / 24px and above only.
3. **Never place the full-color logo on gold.** The gold A field vanishes. Use reverse solid.
4. **Unverified figures are an em dash `—`.** Never TBD, never N/A, never an estimate. A
   plausible-sounding number in a leasing document becomes a representation the company must defend.
5. **There is no tagline.** The website line *"A modern business park built for growth, connectivity,
   and community"* is approved marketing copy, not a brand line. It may open a page or section. It
   must never sit beneath the logo, enter a lockup, or go on signage.

## Naming

Legal and formal: **Appogee Kazmira LLC**. Conversational and navigation: **Appogee**.
Public property name: **Appogee Business Park**. Address: **34501 E Quincy Ave, Watkins, CO 80137**.

Retired and never to be attached to the mark: *Supporting Manufacturing in Arapahoe County* ·
*Industrial Park* · *on Quincy*.

## Formatting conventions

Area as `24,000 SF` — comma, space, uppercase SF. Dimensions as `120 ft × 200 ft` with a
multiplication sign, not the letter x. Files as `AKLLC_Logo_[Lockup]_[Color]_[Background]_[Format]_v2`.
Documents as `AKLLC_[DocumentType]_[Subject]_[Date]_v[n]`.

## Print setup

Letter 8.5 × 11 in, 0.125 in bleed, 0.5 in margin, 7.5 × 10 in live area. Twelve columns,
0.125 in gutter, 12 pt baseline. Build from full-bleed bands, never floating boxes; never two navy
bands adjacent. Export PDF/X-4, embed fonts, proof anything above 250 pieces. Separate 150 ppi PDF
for web download.

## Do not publish

Gate schedules, camera positions, access procedures, alarm systems, utility vulnerabilities. This
overrides any presentational preference, on the website and in print equally.

## Approval gate

v2.0 is approved by **James and Jud** for proof-of-concept work. The logo recolor supersedes v1.1
§3.8 and needs sign-off from **Jud and George** before public launch or external marketing
distribution. Decision records: APG-D-030 to APG-D-035, APG-DEC-027, APG-NX-D026.
